Messy Play at FNM
First off, as long as there are no complaints, I don't see that you “need” to do anything. And if it's only the “veteran competitors” that complain, have you considered that they may be overreacting (since more competitve players seem to see things more strict than the more casual crowd, in my experience)?
That said, if you think his layout is “too messy”, I see a few approaches.
1. Talk to him. Explain to him how players are expected to maintain a clear gamestate (I can't access the MTR right now, but there's a sentence or two in there about it, under the “responsibilities of different roles” for players, if I remember correctly). Explain to him why we expect that. Ask him why he lays out his battlefield like he does. You say you've talked to him, so maybe this avenue has been (mostly) exhausted, or maybe you could go a little more in-depth.
2. Be heavy-handed. Explain to him that he needs to be “less messy”, and what you mean by that. What should he do differently? Explain to him that he's been warned, and that further refusal to “clean up” his layout will draw Game Losses. He'll either clean up his layout, or stop attending your events. Since there seem to be not very many complaints, I'd say this is probably not the best approach.
3. Do step 1, and talk/explain to him again. Then explain that you do see his “messy layout” as a problem, and that you will almost certainly rule against him in situations where his messy battlefield played a role. That way you won't alienate that player as completely as you probably will with 2., but his messyness will cost him, and he will have an incentive to clean up.
Depending on why you think he is being messy, my choice of how to go about it might change. Is he being deliberately messy in order to confuse his opponents and create advantages for himself? Then, if he keeps it up after being told he needs to stop, he's probably somebody you don't want in your events anyway, and I probably wouldn't care about alienating him with a harsh approach. Or is he a new kid who's excited to be playing and who simply doesn't understand how and why his messy layout is a problem? Then maybe you just need a good bit of talking/explaining, and maybe one that is less instructing and more discussing (obviously I have no idea how your explaining so far has been).